http://ukrecruiter.typepad.com/uk_recruiter_blog/2009/04/recruiters-slow-to-embrace-social-media.html
Funnily enough, this is one of the reasons I'm thinking of doing my own thing. I had an argument in the office the other day about Twitter.
I don't get it on a personal level ("I have just had cereal for breakfast", "I have just taken a huge dump" etc.) but from a business point of view it has potential. Post up the latest role that you desperately need filling and loads of people can view it
for free.
And for what effort? Someone taking one minute to update the company Twitter account.
But supposedly it would be 'too much work'