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Freelance Professionals Advised to “Go Offline”

freelancesupermarket.com newsroom

RSS 05 August 2017
Just when you thought freelancing was all about Twitter and Facebook, a leading expert has made a bold statement...”go offline.”

Now before you cancel your Instagram account and forget about signing up to yet another freelance jobs website, I think the message here is not unplug your internet, but instead, to use offline marketing techniques for freelancers in conjunction with online marketing techniques.

In other words, if you want to get more clients and make more money, then you might just want to start looking offline instead of logging in to your LinkedIn account for the 20th time this week.

So what are some good offline marketing techniques for freelancers? Keep reading to discover more...

Blanket marketing method

While the name might suggest working from home and chilling on the sofa all day, the "blanket marketing method" is actually a useful tool for freelance professionals.

It's an old school way of letting potential clients and customers know you are out there and open for business, and when done in the right way it can be very effective.

What you are going to be doing is distributing things such as leaflets, brochures and business cards, which has a brief snapshot of who you are, what you offer, and your contact details.

However, most freelancers do this completely wrong by having no rhyme or reason to where they deliver their advertising materials.

That is why you want to create a plan for where the leaflets and such are delivered, by targeting particular business owners, postcodes areas, and high visible areas.

Networking marketing method

Another offline marketing technique is the tried and trusted networking, where you main aim is to rub shoulders with key people in your industry.

An effective way to make networking a success is to visit industry events in your local area, or even abroad, where you can shake hands and slip people your business card.

One word of caution though. Don't be one of those people who walks into a room and starts shoving business cards and brochures into the face of anyone that looks your way, coming across like an over eager sales person.

In my opinion, it's a much better idea to meet people and just talk naturally, and then at some point in the conversation there could be the opportunity to give them a business card or even just a phone number or email address.

Referral marketing method

I've spoke before on this blog about using social media to get referrals, but what about offline marketing techniques for making this happen? It is possible.

The obvious one is to leave some of your marketing materials such as brochures or leaflets with clients that you've just done some work for. Very often you will find they pass them on to colleagues and friends.

Another way is to simply ask. When you've done a good job for a client then when speaking with them just say that if you know anyone else that would benefit from my services...let them know.

This is essentially word of mouth marketing, which many freelance professionals have found is one of the most effective forms of marketing you can use.

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