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Photo of Debra Mackay

Debra Mackay

Job Title:Marketing Director
Industry:All Industries
Location:Warwickshire
Available for work:Yes
Member since:April 2014

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Trading name:Mac per se
Areas covered:Buckinghamshire, Central / Valleys, Gloucestershire, Herefordshire, Northamptonshire, Oxfordshire, Warwickshire, Worcestershiremore »
Desired contract duration:Not Provided

About My Services:

I offer a fully flexible service to suit your individual requirements. I am an innovative, highly adaptable and experienced Strategic Marketing Consultant and Director; possessing the ability to deliver National and Global PR Management and Business Transformation strategies; conscious of green initiatives, sustainable growth and continuous development; utilising Digital Marketing, modern technology and improvement methods to support infrastructure. Experienced at the highest level of Account Management and Business Administration specialising in Communications (both internal and external), Corporate Strategy & Marketing, securing tender and improving sales revenue; highly skilled in multi-channel marketing, project and programme management applying strong interpersonal, organisational and strategic skills; champions brand identity and adheres to company mantra. Provides visible leadership, motivating enigmatic and successful teams and key account management initiatives whilst delivering operational and service excellence; good strategic appreciation and vision, able to build and implement sophisticated plans with a proven track record explicitly supporting business needs. Extensive experience in internal marketing and PR with far-reaching knowledge of operational, process and culture change, and transformation programmes. Practiced in many disciplines and multiple sites, both in the UK and globally, engaging with and instructing external consultants. Owned and managed personal business since 2004 and have over 15 years award winning marketing experience; proven to be self driven and self reliant. more »

Skills:

  • Marketing and Events
  • Business Development and Team Development
  • Project Management and Business Administra…

Qualifications:

  • CIM Professional Marketing
  • CIM Diploma Digital Marketing
  • CV available on request

What Makes Me Great:

• Expert knowledge and experience of marketing and PR initiatives as well as identifying channels through careful consumer insight • Excellent project management skills including corporate restructuring initiatives • Delivers core market analysis and analytical reasoning to support sales strategy • Skilled in the implementation of Digital Marketing strategy, Event Management, Organisation and Promotion • Experienced in financial planning and budget development, competent in the identification and reporting of Key Performance Indicators • Demonstrates commercial, cultural and political awareness and diplomacy • Experienced in project governance and controls including: Planning, Reporting, Benefits tracking, Change Control & identification and management of risks • Experienced in reinforcing internal projects; developing CRM portfolios focusing on online customer centricity • Knowledge of education sector, SMEs and government departments • Experienced in range of projects, large programmes and roles including Mandatory and Regulatory Change as well as client/business initiated requests • Experienced in the business change and change management for effective systems implementation including CRM, Recruitment, Performance and Document Management • Experienced in the development of business case proposals to demonstrate business needs, driving revenue, financial impact statements including ROI, resource requirements and performance metrics • Skilled in Profit and Loss analysis and cost reduction • Proven ability to influence and negotiate at all levels with confidence and impact • Proven ability to develop and deliver training for new and existing staff in marketing methodology • Highly adept in personnel management and delivering cultural and process change • Builds lasting relationships with of stakeholders, CEOs, CIOs and directors • Intelligent manager of Business Change, supplier and stakeholder and internal service providers • Knowledge of project initialisation, scoping, risk assessment review and programme governance • Highly adept in facilitating workshops, feasibility studies and stakeholder communications plans more »

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uk ranking:

2593

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industry ranking:

623

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